Amazon Advertising Agency for Brands That Care About Profit, Not Just Clicks
We’re a specialist Amazon advertising agency in the UK helping established brands grow profitably across Amazon UK and EU marketplaces. Built and run by ex-7-figure Amazon sellers and PPC specialists.
- ✓ Lower ACoS and stronger ROAS within the first 90 days
- ✓ Higher organic rank, better Buy Box share and stable category visibility
- ✓ Clean, structured campaigns you can audit at any time
Most brands don’t lose money on Amazon because demand is low. They lose it because the ad account isn’t built around margin.
Brands That Trust Us With Their Amazon Growth
From beauty to wellness – we manage Amazon PPC for brands that demand results.
A Dedicated Amazon Ads Agency in the UK – Not a General PPC Shop
We don’t run Google Ads. We don’t run Meta. We don’t run TikTok. We focus on one platform: Amazon.
That single focus is the reason our optimisations move faster and waste less spend than general agencies. Every decision we make is built around Amazon’s auction system, ranking signals and shopper behaviour – not borrowed from Google Search.
Our UK-based team combines marketplace operations with hands-on PPC execution. We understand listings, Buy Box, FBA stock dynamics and category CPC differences across Amazon UK, DE, FR, IT, ES and NL.
See our full agency credentials and team background →What our specialisation gives you
- → Faster, sharper optimisations tied to Amazon’s specific mechanics
- → Less wasted ad spend through clean campaign architecture
- → Strategic work that ties PPC into listings, reviews and inventory health
- → Clear focus on profit metrics – ACoS, TACoS and contribution margin – not vanity clicks
Is Our Amazon Ads Agency the Right Fit for Your Brand?
We don’t take on every account that contacts us. Specialist work needs the right inputs to produce the right outcome.
This is for you if
- You’re an established brand spending at least £3,000/month on Amazon ads
- You sell on Amazon UK and want to expand into EU marketplaces
- You have an in-house team that needs specialist Amazon PPC support
- You’re frustrated with set-and-forget automation tools and black-box agencies
- You want a profit-first partner, not a clicks-first one
This is not for you if
- You’re a new seller without product-market fit, reviews or steady traction
- Your monthly ad budget is below £1,500 (not enough spend for meaningful tests)
- You’re shopping for the cheapest possible PPC management
- You want guaranteed first-week results without testing or strategy
If you’re not sure where you sit, request the free audit. We’ll tell you honestly.
Why Brands Choose Our Amazon Advertising Agency Over General PPC Agencies
Amazon-Only PPC Specialists
We work exclusively on Sponsored Products, Sponsored Brands, Sponsored Display and DSP. That depth means we know what each campaign type does to organic rank, Buy Box and category positioning. General agencies treat Amazon like a side channel. We treat it as the channel.
Profit-First Strategy Built Around ACoS and TACoS
We optimise toward margin, blended TACoS and customer lifetime value. Every campaign decision is filtered through one question: does this protect or grow profit? Vanity metrics like impressions and CTR are diagnostic – never the goal.
Transparent, Human-Led Management
You see the campaign structure. You see the search-term reports. You see why a bid moved up or down. We document every change and run regular strategy calls so you always understand the rationale.
UK-Based Team With Cross-Marketplace Experience
We operate from the UK and manage advertising across UK, DE, FR, IT, ES and NL. We understand local CPC differences, category norms, VAT impact on margin and the conversion behaviour gap between Amazon UK and EU markets.
“We treat your ad spend like our own – accountable, tactical and profit-focused.
– Founder
What You Get When You Work With Our Amazon Ads Agency
Our Amazon PPC management is built to drive measurable bottom-line impact. Here’s what that means in practice.
Higher Sales Without Losing Control of Spend
Structured campaign architecture, controlled bidding logic and a strong negative keyword strategy. You scale revenue while protecting margin instead of bleeding it.
Stronger Organic Rankings and Share of Voice
Paid campaigns are built to feed organic relevance. Sponsored Products keyword harvesting flows into organic indexation. Sponsored Brand defence holds your branded SERP. Result: paid spend compounds into long-term visibility.
Cleaner Data and Actionable Reporting
Simple weekly snapshots. Monthly strategy reviews with prioritised next steps. No 40-page PDFs designed to look impressive. Just the numbers that matter and the actions we’re taking.
Time Back for Your In-House Team
We handle the granular campaign work – bid adjustments, search-term pruning, placement testing, dayparting – so your team focuses on product, brand and operations.
Average client outcome – 30–50% ACoS improvement within the first 90 days. Results vary by category, listing health and starting account state.
Extra Perks You Won’t Get From Most Amazon PPC Agencies
Small things that compound into real progress.
Monthly strategy call included in every retainer – not just a PDF report
Direct Slack and email access to your account manager during business hours
No long-term lock-in after the initial 90-day onboarding period
Free initial Amazon ads audit for qualified brands
Listing health and Buy Box readiness check included at onboarding
Full playbook handover – you keep the campaign structure, negatives and testing plans even if you leave
Why UK Brands Trust Our Amazon Advertising Agency
We combine seller-side experience, technical PPC skill and marketplace operations knowledge. That mix is the reason our recommendations are practical and repeatable.
01 Proven Track Record
- 50+ Amazon brand accounts managed across UK and EU
- £10M+ in Amazon ad spend managed profitably
- 32% average ACoS reduction within the first 90 days
02 Years of Hands-On Amazon Experience
- 8+ years running Amazon PPC, product launches and marketplace operations
- Backgrounds as brand-side sellers who scaled multiple 7-figure accounts before founding the agency
03 Marketplace and Sector Expertise
- Amazon UK, DE, FR, IT, ES and NL – including cross-border expansion
- Categories: FMCG, supplements, home & kitchen, beauty, electronics and consumer goods
- Documented playbooks for each category’s specific CPC and conversion behaviour
04 Tools and Process Authority
- Certified users of Amazon Ads Console, Helium 10, Jungle Scout and Data Studio
- Standard testing frameworks and governance protocols for ad spend
- Anonymised case studies and references available on request
For client outcomes and reviews, see our testimonials page.
What Our Amazon Advertising Agency Actually Does
We plan, build, manage and optimise Amazon advertising campaigns so brands scale with control and consistent profit.
Audit and Strategy
Full review of your account: product margins, listing health, competitor landscape and keyword opportunity. Output is a clear roadmap with target ACoS, target TACoS and the priority tests for the first 90 days.
Campaign Build
We structure campaigns by product, intent and match type across Sponsored Products, Sponsored Brands and Sponsored Display. Bid strategies, budgets, placement targets and negative lists are all set against your margin baseline – not generic best practice.
Ongoing Optimisation
Daily and weekly bid adjustments, search-term pruning, placement testing and budget reallocation. Tactical interventions when Buy Box drops, stock runs low or seasonal demand shifts.
Testing and Creative
Headline and creative testing for Sponsored Brands. Image variation testing for Sponsored Display. Iterative keyword expansion and match-type experiments – all documented.
Reporting and Action
Weekly snapshots, monthly strategy reviews with concrete next steps, and a documented campaign structure you can audit at any time.
For deeper detail on each service, see our Amazon advertising services page.
Services We Offer
We provide a full suite of Amazon ad services with dedicated pages for each.
Amazon Ads Management
End-to-end management of Sponsored Products, Sponsored Brands and Sponsored Display campaigns across Amazon UK and EU.
Explore service →Amazon PPC Advertising Services
Profit-focused PPC strategy and execution for established brands. Built around ACoS targets, margin protection and category competition.
Explore service →Amazon PPC Management Services
Hands-on, ongoing campaign management with monthly strategy reviews, weekly optimisations and full reporting transparency.
Explore service →Amazon Advertising Services
Full-funnel Amazon advertising including PPC, brand defence, ranking campaigns and cross-marketplace expansion strategy.
Explore service →Each service includes a tailored scope, clear deliverables and a proposed timeline. Request a free audit to see what we’d recommend specifically for your account.
How Our Process Works
Onboarding is structured into four predictable steps.
Account Audit and Opportunity Assessment
We review your campaigns, search-term reports, listings, pricing and margin data. Output is a concise opportunity report identifying wasted spend, quick wins and realistic 90-day targets.
Strategy and Campaign Architecture
We define goals – target ACoS, target TACoS and growth pace – then design the full campaign architecture. Output is a campaign blueprint and the testing roadmap for months one through three.
Launch and Ongoing Optimisation
Campaigns go live. Controlled tests begin. Daily and weekly bid adjustments and negative keyword refinements run on a fixed cadence. Output is live campaigns with documented experiments and tracked performance.
Reporting, Scaling and Continuous Improvement
Monthly strategy reviews. Winning tactics scale. Losing tests are cut. Targets reforecast as the account stabilises and grows. Output is a rolling growth plan tied to margin and inventory.
How long it takes
Initial audit and quick wins
Stable TACoS and meaningful optimisation (varies by category, ad spend and listing health)
Real Amazon Advertising Results for UK Brands
We publish anonymised case work showing our frameworks producing repeatable outcomes.
PatchMD Supplements Brand UK + DE
The challenge
High ad spend with poor account structure, rising ACoS and inconsistent organic rank across both marketplaces.
The result
- +42%Sales increase in 4 months
- 38% → 22%ACoS reduced within 8 weeks
- 14%Stable TACoS while revenue grew 42%
What we did
- Full account restructure by product and search intent
- Aggressive search-term pruning and negative keyword strategy
- Launched targeted Sponsored Brand and Sponsored Display campaigns to defend branded terms
- Continuous bid cadence tied to gross margin and FBA stock levels
Home & Kitchen Brand
Quick wins came from campaign consolidation, match-type testing and product targeting.
Consumer Electronics Seller
Quick wins came from placement optimisation, DSP-supported retargeting and conversion-focused bid changes.
The pattern: audit → rebuild → test → scale. Documented learnings every cycle.
What Our Clients Say
“They helped me separate branded from non-branded ads, which made a noticeable difference in where my budget was going. Noticed better spend control just within the first month.”
“Really appreciated how they caught my wasted ad spend early on. After their initial review, I finally felt like I wasn’t throwing money at random keywords.”
“The detailed reports made it easy to understand what was working and what wasn’t. Got some solid feedback during our second call that helped tweak my bids effectively.”
“Their focus on timing spend to align with organic ranking changes was neat. I noticed ad efficiency improving right around the 6-week mark without changing my core listings. “
“I liked how they kept communication transparent. When one campaign underperformed, they quickly flagged it and suggested adjustments before I even asked.”
“Setting up controlled test phases for ads helped me feel more comfortable allocating budget. It wasn’t a big jump, but those small steps made a difference after a couple of weeks.”
Full testimonials and references available on request. Read more on our testimonials page.
Tools and Platforms We Use to Manage Amazon Ads
We combine Amazon’s native tools with best-in-class third-party platforms.
If you use specific in-house or third-party tools, we integrate them into our reporting workflow.
How Our Pricing Works
We price based on the work and ad spend required to hit your goals. No hidden fees. Clear scope before you commit.
Models we use
- Monthly management fee (flat or tiered) for hands-on management
- Percentage of ad spend with a base retainer for smaller accounts
- One-off audit and strategy projects for brands wanting a roadmap and internal handover
What affects pricing
- Number of marketplaces (UK, DE, FR, IT, ES, NL)
- Number of SKUs and catalogue complexity
- Monthly ad spend and required testing budget
- Need for DSP, advanced creative or cross-market expansion
Services start from a clear base retainer plus percentage of ad spend. You receive a tailored quote, full scope, deliverables and timeline before any contract is signed. Request a free audit to receive your specific quote.
FAQs
What does an Amazon advertising agency in the UK actually do?
We audit your Seller Central and Advertising Console accounts, build a strategy aligned to your gross margin and growth goals, deploy a clean campaign architecture across Sponsored Products, Sponsored Brands and Sponsored Display, then optimise daily and weekly. Reporting is structured around ACoS, TACoS and contribution margin – not impressions or CTR.
How much does it cost to hire an Amazon PPC agency in the UK?
Costs depend on account complexity and ad spend. Pricing models include flat retainer, percentage of ad spend, or hybrid. Key drivers are the number of SKUs, marketplaces, monthly spend and need for DSP or cross-border expansion. Request the free audit for a tailored estimate.
When should a brand start working with an Amazon ads agency?
When you have product-market fit, steady reviews and at least £3,000/month in ad spend or budget to test at that level. Other strong signals: rising ACoS, poor campaign structure, failed launches, or expansion plans into EU marketplaces.
How long does it take to see results from Amazon PPC management?
Quick wins from audit-driven structural changes typically appear within 2–4 weeks. Stable TACoS and tested scaling take 2–3 months depending on starting account state, listing health and category competition.
Do you only work with UK-based Amazon sellers?
No. We’re a UK-based Amazon ads agency working with brands selling across Amazon UK, EU and beyond. We handle cross-border strategy, VAT impact on margin and regional CPC differences.
Can you work with our in-house Amazon team?
Yes. We offer consulting, hybrid management and handover-friendly engagements. Everything is documented and we run joint strategy calls to upskill internal teams. Internal teams keep ownership; we provide specialist depth.
What do you need from us to get started?
Product SKUs, access to Seller Central and the Advertising Console, 6 months of historical ad performance data, your gross margin per SKU, target ACoS or TACoS, and current FBA stock levels.
If your question isn’t here, send it via our contact page and we’ll reply directly.
About Our Agency
We’re a UK-based Amazon advertising agency working exclusively on Amazon PPC and ads for UK and EU marketplaces. Our philosophy is simple: profit-first, transparent and data-driven advertising tied to listings, inventory and commercial goals.
Read our full story and team background →Ready to Stop Wasting Money on Amazon Ads?
If you’re spending at least £3,000/month on Amazon ads and want profitable, predictable growth, request your free audit. We’ll show you exactly where you’re losing money and where the realistic scale-up sits.
What you get from the audit
- ✓ Full account and campaign structure review
- ✓ Wasted spend and quick-win opportunity analysis
- ✓ Preliminary 90-day targets for ACoS, TACoS and revenue
- ✓ Clear next-step recommendations specific to your account
Free Amazon Ads Audit available for qualified brands. Working with the right Amazon advertising agency is the difference between burning ad spend and compounding it into long-term market share.
Small print: results vary by account, category and starting state. Past performance is not a guarantee of future outcomes.