An Amazon Advertising Agency Built by Sellers, Run for Sellers
We’re a UK-based Amazon advertising agency working exclusively on Amazon PPC for established brands across UK and EU marketplaces. Built and run by ex-7-figure Amazon sellers who know what margin-destroying ad accounts look like – because we had them too.
Why We Started This Agency
We ran Amazon brands before we ran an agency. We know what a broken ad account costs – in wasted spend, in stunted organic rank, in quarters where you grew revenue and somehow shrank margin.
When we looked for specialist help, what we found was general PPC agencies treating Amazon like a side channel. They applied Google Search logic to a fundamentally different auction system. The result was clean-looking dashboards with quietly eroding profits.
That’s the gap we built this agency to close. A UK-based team that works exclusively on Amazon, that understands the mechanics behind each campaign type, and that treats ACoS and TACoS as the real success metrics – not impressions or clicks.
Every decision we make is grounded in how Amazon’s algorithm actually works – ranking signals, Buy Box dynamics, FBA stock impact on ad eligibility, category-level CPC behaviour. Not borrowed from another platform.
See our full agency credentials →What we saw that didn’t add up
- → General agencies running Amazon like Google Search – wrong bidding logic, wrong match-type structure
- → Black-box reporting with no visibility into why bids moved or where spend went
- → Campaign structures built for volume, not margin – high ACoS baked in from day one
- → No connection between ad strategy and listings, inventory or Buy Box health
- → Brands locked into long contracts with no documented process to leave or take over
Built on Seller-Side Experience, Not Theory
Before founding this agency, we scaled multiple 7-figure Amazon brands across UK, DE and FR. That means we’ve made every mistake in the book – over-bidding on broad match, ignoring TACoS while chasing revenue, letting automation run campaigns no one reviewed.
We spent 8+ years on the seller side before we spent a day running client accounts. That background is the reason our recommendations are practical, margin-aware and built around how Amazon actually functions – not how an account manager thinks it does.
Our team combines deep Amazon PPC execution with marketplace operations knowledge. We understand listings, FBA stock dynamics, Buy Box eligibility and category CPC differences across Amazon UK, DE, FR, IT, ES and NL.
- ✓ 8+ years scaling Amazon brands before founding the agency
- ✓ Multiple 7-figure seller accounts built from scratch
- ✓ Certified users of Amazon Ads Console, Helium 10 and Jungle Scout
- ✓ Cross-marketplace experience: UK, DE, FR, IT, ES and NL
- ✓ Category expertise: FMCG, supplements, home & kitchen, beauty, electronics and consumer goods
How We Actually Work
Our approach is built around one question in every decision: does this protect or grow profit? Everything else is noise.
Profit-First, Not Clicks-First
Every campaign decision is filtered through ACoS, TACoS and contribution margin. Impressions and CTR are diagnostic signals – never the goal. If a keyword drives spend without improving blended TACoS, we cut it. Simple.
Amazon-Only Focus
We don’t run Google Ads. We don’t run Meta or TikTok. That single focus means every optimisation is built around Amazon’s auction mechanics, ranking signals and shopper behaviour – not borrowed logic from another platform.
Transparent Management
You see the campaign structure. You see the search-term reports. You see why a bid moved. We document every change and run regular strategy calls so you always understand the rationale – no black boxes, no unexplained moves.
PPC Tied to the Full Account
Ad strategy connects to listing health, Buy Box eligibility and FBA stock levels. Sponsored Products keyword harvesting flows into organic indexation. Sponsored Brand defence protects your branded SERP. Paid and organic work together, not in isolation.
We treat your ad spend like our own – accountable, tactical and profit-focused. If a test doesn’t improve margin, we document it and move on. If it does, we scale it.
– Founder, Amazon Advertising Agency UKWho We Work With
We work with established brands who already have product-market fit and want to scale profitably – not sellers still testing whether their product works.
Established UK Brands
Brands spending at least £3,000/month on Amazon ads with solid product-market fit, steady reviews and a real margin structure to optimise against.
EU Marketplace Expanders
Brands selling on Amazon UK ready to expand into DE, FR, IT, ES or NL. We handle cross-border strategy, regional CPC differences and VAT impact on margin.
In-House Teams Needing Depth
Brands with an internal team that handles day-to-day operations but needs specialist Amazon PPC support, testing frameworks and strategic oversight.
Brands Leaving Black-Box Agencies
Sellers frustrated with automation tools and agencies that deliver reports but no rationale. We give you full visibility, documented decisions and a campaign structure you own.
Scaling Consumer Brands
FMCG, supplements, home & kitchen, beauty, electronics and consumer goods brands with catalogue complexity that requires structured campaign architecture to manage profitably.
Long-Term Partners
Brands that want a partner, not a vendor. We build relationships around your commercial goals – not monthly retainer renewals or lock-in contracts after the first 90 days.
Not sure if we’re the right fit? Request the free audit. We’ll tell you honestly.
By the Numbers
The track record behind every recommendation we make.
Categories we work in
The Team Behind Your Account
A small, senior team. Every client account is managed by an experienced Amazon PPC specialist – not handed to a junior after onboarding.
Marcus Webb
Marcus supports EU marketplace strategy, cross-border campaign structure, and multi-ASIN product launches. He manages the operational side of account setup for brands expanding from Amazon UK into Germany, France, Italy, and Spain.
Sophie Linton
Sophie manages client communication, onboarding, and strategy calls. She translates advertising performance into plain commercial language and ensures every client understands what’s happening in their account, why, and what comes next. Previously worked in account management at a performance marketing agency.
Daniel Marsh
Daniel handles data, reporting, and search term harvesting. He builds the weekly and monthly performance dashboards each client receives and flags anomalies in spend efficiency before they become problems. Background in e-commerce analytics and advertising data for Amazon and retail media.
Each account has a dedicated account manager. You’ll always know who’s working on your campaigns and why they’re making the decisions they make.
Tools and Platforms We Use
We combine Amazon’s native tools with best-in-class third-party platforms. Human judgement stays in control – no automation replaces strategic thinking.
Amazon Ads Console
Campaign management, reporting, bid strategy execution and DSP access. Primary tool for all account work.
Helium 10
Keyword research, market intelligence, search volume tracking and competitor keyword gap analysis.
Jungle Scout
Market intelligence, product opportunity analysis and category-level competition data.
Data Studio and Looker
Consolidated reporting and trend analysis. We build dashboards that show the metrics that matter, not the metrics that look impressive.
Bid Management Tools
Used selectively and with human oversight. We never let automation run without a clear margin-based ruleset behind every bid adjustment.
Slack, Asana and Trello
Fast collaboration and full client visibility. Direct Slack and email access to your account manager during business hours – no ticket system.
Ready to Work With an Agency That Gets Amazon?
If you’re spending at least £3,000/month on Amazon ads and want a profit-first partner with real seller-side experience, request your free audit. We’ll review your account and show you exactly where spend is leaking and what a realistic 90-day improvement looks like.
Results vary by account, category and starting state. Past performance is not a guarantee of future outcomes.