Amazon Ads Management For Brands That Want One Team Running The Whole Account
Amazon ads management is the full operational ownership of your Amazon Ads account – strategy, campaign build, daily bid control, creative direction, and reporting handled by one team under one plan. We run your Amazon Ads function end-to-end so your internal team can focus on product, supply, and brand.
This page is for brands and sellers who want a senior Amazon ads agency UK-side managing the full account, not a freelancer covering pieces of it.
What Full Amazon Ads Management Covers
Our Amazon ads management service is the complete operating layer of your paid advertising on Amazon. We don’t split strategy and execution into separate retainers. One team owns the whole account.
You get a senior strategist, a campaign manager, and a creative lead working on your account together.
What’s included
- Full Amazon Ads strategy and account structure
- Sponsored Products, Sponsored Brands, Sponsored Display, Sponsored TV setup and management
- Sponsored Brand video and creative direction
- Amazon DSP planning and execution where suitable
- Daily bid control and weekly search term sculpting
- Negative keyword management
- Brand defence and competitor conquesting
- Monthly reporting tied to TACOS and profit margin
- Quarterly strategy reviews
What’s not included
- Listing copy and A+ content (offered separately)
- Off-Amazon paid media
- Inventory and supply chain decisions
Is Full Account Management the Right Fit?
Specialist ads management produces the strongest results when the inputs and the spend level are right.
Right for you if
- You spend over £8,000/month on Amazon Ads and want one team owning the full account
- You sell on Amazon UK, EU, or US and need cross-marketplace ads services under one roof
- You’re scaling past £100k/month in revenue and need senior-level account ownership
- You’re tired of switching between strategy agencies, freelancers, and management tools
- You want a single point of accountability for every metric on your ads dashboard
Not a fit if
- You spend under £3,000/month – a lighter management-only service is more appropriate
- You want to approve every bid change and keyword addition yourself
- You expect fixed ACOS guarantees regardless of category dynamics
- You’re not willing to share margin and COGS data with your ads team
Not sure where you sit? Request the free review and we’ll tell you honestly.
Our Amazon Ads Management Process
Five structured steps – from commercial diagnosis to ongoing strategic review.
Commercial and Account Audit
We review your last 90 days of campaign data alongside your COGS, FBA fees, referral fees, and target margin per SKU. Without margin data, no Amazon ads specialist can build an honest strategy. You get a written audit before we change anything.
Account Restructure and Strategy
We rebuild your account into clean campaign jobs – research, performance, defence, and conquesting. Each campaign has a stated purpose and a target ACOS based on your break-even per SKU. You receive a written strategy document covering ad type mix, keyword themes, creative direction, and 90-day budget pacing.
Build and Launch
Campaigns are built directly in Seller Central or via the Amazon Ads API. Naming conventions are clean. Bulk file changes are version-controlled. Sponsored Brand creative is briefed and produced in line with your brand guidelines.
Daily and Weekly Optimisation
Bids are reviewed daily on high-spend SKUs. Search term reports are actioned weekly. Negative keyword lists are updated weekly. Underperformers are paused fast. Winners get scaled budget.
Monthly Reporting and Strategy Review
You get a monthly report covering TACOS, ACOS, conversion rate, total ad sales, organic lift, and Buy Box impact. Every quarter we run a deeper strategy review – new ad types, new placements, category trends, and budget reallocation.
Deliverables From Our Amazon Ads Specialist Team
Concrete outputs you can see, audit and rely on every week, every month, every quarter.
Senior Strategist + Campaign Manager
Both assigned to your account. One name, one inbox, two layers of accountable ownership.
Written Strategy Document
Specific to your brand and category – not a generic template applied to your account.
Restructured Account
Built around your real margin per SKU and a clear job for every campaign.
Daily Bid Review
Top-spend SKUs reviewed every day. Bids set on Monday don’t run blind by Friday.
Weekly Search Term Sculpting
Negative keywords updated weekly. Wins scaled, losers cut, learnings captured.
Sponsored Brand Video Direction
Creative direction and full production briefs in line with your brand guidelines.
DSP Planning & Execution
Where account size justifies it. Audience and retargeting strategies built around your real traffic.
Monthly Performance Reports
Clear metrics, clear actions. TACOS, ACOS, conversion rate, ad sales, organic lift, Buy Box impact.
Quarterly Strategy Reviews
New ad types, new placements, category shifts and the next 90-day testing plan.
Slack or Email Access
Direct line to your strategist and manager during UK working hours – no ticket queues.
Documented Account
Every change traceable. Any future operator can pick the account up cleanly.
You Own the Asset
You own the account. You own the documentation. Leave us, and you take a working asset.
Real Outcomes From Managed Accounts
Two anonymised case studies showing how full-account ownership shifts the metrics that matter.
Outdoor Equipment Brand UK & DE
Brand was running 60+ campaigns across two marketplaces with no defence structure. ACOS sat at 34%. Competitors were taking 22% of brand searches. We restructured into four campaign jobs, added Sponsored Brand video, and launched defence on every brand term. Within 120 days, TACOS moved from 27% to 14%. Ad-attributed revenue grew 41% on flat spend.
Premium Skincare Brand US Marketplace
New brand entering Amazon US with 8 SKUs and £30,000 in launch budget. We ran a research-first launch using tight match types, then layered Sponsored Brands once top converters were identified. Sponsored Display retargeting was added at day 60. By month four, the account hit £85,000/month in ad sales at 21% ACOS. Two SKUs reached page-one organic for category terms.
More client outcomes are on our testimonials page.
Specialist Amazon Ads Agency UK vs Alternatives
Three options on the table. Each has trade-offs. Here’s the honest comparison.
In-House Marketing Team
Most in-house teams run multiple channels. Amazon Ads needs daily attention and category-specific knowledge. Bids set on Monday are wrong by Friday in competitive categories. Strategy needs someone who lives inside Seller Central, not someone splitting time across email, social, and Google.
Generalist Digital Agency
A generalist agency runs Amazon as one channel among many. Amazon Ads is a closed auction with paid-organic feedback loops, Buy Box dynamics, and creative formats that don’t exist anywhere else. Strategies built for Google Ads or Meta usually waste budget on Amazon.
Specialist Amazon Ads Agency
A specialist Amazon ads agency UK-side works only inside Seller Central, Vendor Central, and Amazon DSP. We know how Sponsored Brand video shifts Buy Box visibility. We know how Sponsored Display retargeting interacts with off-Amazon traffic. We know which categories reward conquesting and which punish it.
If Amazon is more than 30% of your revenue, a specialist Amazon ads specialist is the right call.
How Our Amazon Ads Management Pricing Works
Two clear models depending on account size. No setup fees and no 12-month lock-ins.
Models we use
- Flat monthly fee – best for accounts spending under £20,000/month on ads
- Percentage of ad spend – best for accounts above £20,000/month with multi-marketplace scope
What pricing depends on
- Number of marketplaces (UK, EU countries, US)
- Number of active SKUs
- Ad types being managed (Sponsored Products only vs full mix including DSP)
- Whether creative production is required for Sponsored Brand video
- Reporting depth and meeting frequency
For a quote, send your monthly ad spend, SKU count, and marketplace list via our contact page.
Common Questions About Amazon Ads Management
What’s the difference between Amazon ads management and PPC management?
Amazon ads management is the broader function – covering all ad types including Sponsored Products, Sponsored Brands, Sponsored Display, Sponsored TV, and Amazon DSP. PPC management traditionally refers to the Sponsored Products and Sponsored Brands layer specifically. We offer both. The right scope depends on your account size and the ad types you’re running. Read our Amazon PPC management services page for the narrower offering.
Do you manage Sponsored TV and Amazon DSP?
Yes. Sponsored TV is part of standard ads management for accounts in suitable categories. Amazon DSP requires a £20,000+ monthly DSP minimum and works best for brands with strong organic traffic to retarget. We assess fit during onboarding rather than pushing DSP by default.
How long is the initial contract for Amazon ads management?
Our standard initial term is 90 days. This gives enough time to restructure the account, run two full optimisation cycles, and produce data the strategy can be measured against. After 90 days, contracts move to rolling 30-day terms. We don’t lock anyone in for 12 months.
How does Amazon ads management affect organic ranking?
Sponsored Products clicks and conversions feed Amazon’s organic ranking algorithm directly. Properly structured ads management drives sales velocity on target keywords, which lifts organic rank for those same keywords. Poorly structured campaigns drive sales on irrelevant terms, which doesn’t help organic and burns budget. The structure is what determines the impact, not the spend volume.
Can one team really manage UK, EU, and US marketplaces well?
Yes, when the strategy is built for multi-marketplace from the start. UK and DE often run on parallel structures with localised keywords. US is usually treated separately because search behaviour, competition, and category share differ. We assign one senior strategist across marketplaces with marketplace-specific campaign managers underneath.
What reporting do I get with Amazon ads management?
Monthly performance reports covering TACOS, ACOS, conversion rate, ad-attributed sales, organic lift, and Buy Box impact. Quarterly strategy reviews covering new ad types, placement tests, and category trends. Live access to a shared dashboard if you want it. We don’t send 40-page decks no one reads.
Get a Free Amazon Ads Account Review
Send us your Seller Central access and one of our Amazon ads specialists will run a full review of your last 90 days of campaign data. You’ll receive a written report covering wasted spend, missing structure, and untapped ad types – whether you hire us or not.
If our Amazon ads management service is the right fit, we’ll outline scope and pricing on a follow-up call. If it isn’t, we’ll tell you that too.
Read more about our Amazon advertising services or learn about our agency.
Small print: results vary by account, category and starting state. Past performance is not a guarantee of future outcomes.