Amazon PPC Advertising Services Built For Profitable Growth
Amazon PPC advertising services cover the strategy, campaign launch, creative direction, and account structure behind your Sponsored Products, Sponsored Brands, Sponsored Display, and Sponsored TV ads on Amazon. We design the system that runs your paid advertising on Amazon – built around your margin, your category, and your real revenue goals.
This page is for sellers and brands who want a senior Amazon PPC advertising agency to plan and run paid campaigns properly from day one – not a freelancer copying templates from a course.
What Our Amazon PPC Advertising Service Includes
Our Amazon PPC advertising services are the strategic and creative layer of Amazon paid advertising. We define how your account should be structured, which ad types to run, what to spend, and how each campaign connects to your overall sales goal.
You get a senior strategist plus a campaign builder assigned to your account.
What’s included
- Full advertising strategy document
- Account structure design across all ad types
- Sponsored Products, Sponsored Brands, Sponsored Display, Sponsored TV setup
- Sponsored Brand video and creative direction
- Amazon DSP planning where suitable
- Launch campaigns for new ASINs
- Defensive campaigns for brand protection
- Competitor conquesting structure
- Budget pacing and forecasting
What’s not included
- Daily bid changes (covered under Amazon PPC management services)
- Listing copy and A+ content creation
- Off-Amazon paid media
Is This Service the Right Fit for Your Brand?
Strategy and build work pays back hardest when the inputs and ambition are right.
Right for you if
- You’re launching a new brand or new ASIN range on Amazon and need a proper plan
- You spend over £5,000/month on Amazon Ads and your account has no clear structure
- You sell on Amazon UK, EU, or US and want one strategy across all marketplaces
- You’re moving from agency to agency and keep getting tactical work, not strategic
- You’re scaling past £100k/month and need senior-level planning, not a junior
Not a fit if
- You only need someone to push bid buttons in Seller Central
- You want a fixed ACOS guarantee from day one
- You expect a strategy without sharing margin and cost data
- You’re not ready to commit budget for 90 days of testing
Not sure where you sit? Send your SKU list and we’ll tell you honestly.
Our Amazon PPC Advertising Process
Five structured steps – from commercial discovery to launch-phase optimisation.
Commercial Discovery
We start with your numbers, not ad data. We review your COGS, FBA fees, referral fees, target margin, and break-even ACOS per SKU. Without these inputs, no advertising plan is honest. This is the gap most agencies skip.
Account and Category Audit
We pull historical search term data, Brand Analytics reports, and competitor ad placement. We map the category: who’s bidding on what, where the auction is hot, and where there’s gap. This sets the strategy foundation.
Strategy Document
You receive a written strategy covering ad type mix, campaign structure, keyword themes, target ACOS per campaign, creative direction for Sponsored Brands and video, and 90-day budget pacing. This is the document we build against.
Campaign Build and Launch
We build the account inside Seller Central or via the Amazon Ads API. Naming conventions are clean. Bulk files are version-controlled. Every campaign has a stated job – research, performance, defence, or conquesting.
Launch Phase Optimisation
The first 30 days post-launch are intensive. We monitor early data, kill underperformers fast, scale winners, and adjust bids based on impression share and conversion rate. After day 30, the account moves into our Amazon PPC management workflow.
Deliverables From Our Amazon PPC Advertising Agency
Concrete documents and assets you keep – whether you stay with us or not.
Written Advertising Strategy
A document specific to your brand – not a recycled deck or a stock template.
Full Account Structure Design
Across every ad type you’re running – Sponsored Products, Brands, Display, Sponsored TV.
Pre-Launch Keyword Themes
Built from Brand Analytics, organic mining, and competitor placement data.
Sponsored Brand Creative Direction
Headline, lifestyle imagery brief, and full Sponsored Brand video brief.
Budget Pacing Plan
Daily, weekly, and monthly spend mapped across 30, 60, and 90 days.
Forecast Model
Expected ad sales, ACOS, and TACOS by month – so you can plan inventory and cash flow.
Defensive Campaign Structure
Brand term protection so competitors stop intercepting your branded searches.
Competitor Conquesting Plan
Target ASINs identified – which to attack on Sponsored Display and Sponsored Brands.
Senior Strategist On Calls
Monthly review calls run by a senior strategist – not a junior reading a script.
Real Outcomes From Strategy and Build Work
Two anonymised case studies showing what proper strategy and clean build delivers in the first 90 to 150 days.
Beauty Brand Launching Amazon UK
New brand, no Amazon history, 12 SKUs, £20,000 launch budget. We built a research-first structure with tight match types and aggressive negative sculpting. Sponsored Brand video carried the brand message. Within 90 days, the account was generating £62,000/month in ad sales at 19% ACOS. Three SKUs reached page-one organic for category terms.
Established Pet Supplements Brand US Marketplace
Brand had been running ads for two years with no real structure – 80 campaigns, 40% ACOS, no defence on brand terms. Competitors were taking 18% of brand searches. We rebuilt around a defence-first structure, then added performance and conquesting layers. Brand defence ACOS settled at 4%. Total TACOS dropped from 31% to 16% in five months.
More client outcomes are on our testimonials page.
Specialist Amazon PPC Advertising Agency vs Alternatives
Three options on the table. Each has trade-offs. Here’s the honest comparison.
Doing It In-House
Most in-house marketers can run campaigns. Few can write a real Amazon advertising strategy that holds up against margin pressure, category seasonality, and competitor moves. Strategy is the part that breaks accounts when it’s wrong.
General Digital Agency
A general digital agency treats Amazon as one channel of many. Amazon PPC advertising management is not Google Ads. The auction is closed, organic and paid feed each other, and Buy Box dynamics affect ad eligibility. Strategy needs to be built inside the Amazon ecosystem, not adapted from Google.
Specialist Amazon PPC Advertising Agency
A specialist Amazon PPC advertising agency works only inside Seller Central, Vendor Central, and Amazon DSP. We know how Sponsored Brand video impacts Buy Box. We know how Sponsored Display retargeting interacts with off-Amazon traffic. We know which categories reward conquesting and which punish it.
If Amazon is your primary or growing channel, this depth matters.
How Our Amazon PPC Advertising Pricing Works
Strategy and build is a one-off project fee. Ongoing optimisation is priced separately under our PPC management service.
How we charge
- One-off project fee – covers the full strategy and build phase
- No setup fees on top of the project fee
- Ongoing optimisation priced separately under PPC management
- 90-day post-launch contract usually follows once campaigns are live
What pricing depends on
- Number of marketplaces in scope (UK, EU, US)
- Number of SKUs and product variations
- Ad types being launched (Sponsored Products only vs full mix including DSP)
- Whether creative direction is required for Sponsored Brand video
- Forecast complexity (single category vs multi-category brand)
For pricing, send your SKU count, marketplace list, and target spend via our contact page.
Common Questions About Amazon PPC Advertising
What’s the difference between Amazon PPC advertising and Amazon PPC management?
Amazon PPC advertising covers the strategy, structure, creative direction, and launch of paid campaigns. Amazon PPC management is the ongoing operational layer – daily and weekly bid changes, search term sculpting, and budget pacing after launch. You usually need both. Strategy without management leaks budget. Management without strategy hits an early ceiling.
How much budget do I need to launch Amazon PPC properly?
For a single marketplace launch with 5 to 10 SKUs, expect £8,000 to £15,000 in ad spend across the first 90 days to gather meaningful auction data. Below this, statistical confidence on bid decisions is weak and optimisation becomes guesswork. Multi-marketplace launches need proportionally more.
Should I run Sponsored Brands and Sponsored Display from day one?
Not always. New brand registry accounts often benefit from leading with Sponsored Products to gather conversion data, then layering Sponsored Brands once top-converting keywords are known. Sponsored Display retargeting works better once the account has detail page view volume to retarget against. Sequencing matters.
Do you handle Amazon DSP as part of advertising services?
Yes, when the account spend justifies it. Amazon DSP requires a £20,000+ monthly minimum and works best for established brands with strong organic traffic. We assess fit during the strategy phase rather than recommending it by default.
How do you decide target ACOS for each campaign?
Target ACOS is set against break-even ACOS per SKU, then adjusted by campaign job. Defence campaigns target a low ACOS because conversion intent is high. Research campaigns accept a higher ACOS because the goal is data, not immediate profit. Performance campaigns sit between the two. Flat ACOS targets across an account are usually a sign of weak strategy.
Can you advertise products that don’t have Brand Registry?
Yes for Sponsored Products. No for Sponsored Brands, Sponsored Brand video, or Sponsored Display, which require Brand Registry approval. If you sell as a reseller without registry, the strategy adapts around Sponsored Products and Sponsored Display retargeting via DSP.
Start With A Strategy Call
Most agencies sell ad management. We start with strategy because that’s where accounts win or lose. If you’re launching, scaling, or restructuring on Amazon, our Amazon PPC advertising services build the foundation your account needs to grow profitably.
Send us your SKU list, current ad spend, and target marketplaces. A senior strategist will review your account and book a 30-minute call to walk through what we’d build.
Read more about our wider Amazon advertising services or learn about our agency.
Small print: results vary by account, category and starting state. Past performance is not a guarantee of future outcomes.