Amazon PPC Management Services That Cut Wasted Spend and Grow Profit
Amazon PPC management services are the day-to-day handling of your Sponsored Products, Sponsored Brands, and Sponsored Display campaigns by a specialist who controls bids, budgets, keywords, and targeting on your behalf. We run your ad account so you stop guessing, stop overspending, and start scaling on real margin numbers.
Built for sellers and brands on Amazon UK, EU, and US who want a hands-on Amazon PPC manager – not a dashboard, not a tool, not a junior running templates.
What Our Amazon PPC Management Service Covers
Full operation of your paid advertising inside Seller Central or Vendor Central. We take ownership of campaign structure, keyword research, bid control, search term mining, placement adjustments and weekly reporting.
You get a dedicated Amazon PPC manager assigned to your account, not a shared queue.
What’s included
- Full account audit and restructure
- Sponsored Products, Sponsored Brands, Sponsored Display, and Sponsored TV setup
- Keyword harvesting and negative keyword sculpting
- Bid management based on TACOS and profit margin
- Weekly optimisation cycles
- Monthly performance reports with clear actions
What’s not included
- Listing copy or A+ content (offered separately)
- Off-Amazon paid media
- Inventory or PO management
Is This Service the Right Fit for Your Account?
Specialist PPC management produces the strongest results when the inputs are right.
Right for you if
- You spend over £3,000/month on Amazon Ads and feel ACOS is creeping up
- You sell on Amazon UK, EU, or US and want one team running all marketplaces
- You launched recently and your campaigns are losing money on broad match
- You’re scaling past £50k/month in revenue and need profit-led bid control
- You’ve worked with a generalist agency and didn’t get Amazon-specific output
Not a fit if
- You spend under £1,500/month – you don’t yet need a full management service
- You want guaranteed rankings or fixed ACOS promises (no honest agency does this)
- You expect to control bid changes and approve every keyword yourself
- You sell only via FBM with no Buy Box and no review base
Not sure where you sit? Request the free audit and we’ll tell you honestly.
Our Amazon PPC Management Process
Five structured steps – from diagnosis to ongoing strategic review.
Account Audit and Diagnosis
We pull 60 to 90 days of search term reports, campaign data, and placement data. We identify wasted spend, cannibalised keywords, broken match types, and missing negatives. You receive a written audit before any change is made.
Campaign Restructure
We rebuild your account into a clean structure: research campaigns, performance campaigns, brand defence, and competitor conquesting. Each campaign has one job. This stops budget bleed across overlapping ad groups.
Keyword and Bid Strategy
We run keyword harvesting from organic ranking, competitor ASINs, and Amazon Brand Analytics. Bids are set against target ACOS and profit margin per SKU – not flat rules. We use dayparting and placement adjustments where the data supports it.
Weekly Optimisation
Every week we cut underperforming search terms, scale winners, adjust bids, and test new placements. Negative keyword lists are updated. New ASINs are added to the strategy as they launch.
Monthly Reporting and Strategy Review
You get a clear monthly report showing TACOS, ACOS, conversion rate, total ad sales, and organic lift. We review what worked, what didn’t, and what we’re testing next.
Deliverables From Our Amazon PPC Managers
Concrete outputs you can see, audit and rely on every week and every month.
Dedicated Amazon PPC Manager
At least 4 years of marketplace experience. One name, one inbox, one accountable owner.
Restructured Campaigns
Built around your real margin per SKU, not generic templates or borrowed best practice.
Weekly Bid & Budget Changes
Direct work inside your Seller Central account. Every shift documented in bulk file logs.
Search Term Reports Actioned
Cleaned and reviewed every 7 days. Wins scaled, losers cut, learnings captured.
Negative Keyword Lists
Updated weekly to stop wasted clicks before they compound into wasted spend.
Slack & Email Access
Direct line to your account manager during UK working hours – no ticket queues.
Monthly Performance Review Call
What worked, what didn’t, what’s next – with priorities tied to commercial goals.
Quarterly Strategy Review
Covering new placements, ad types, category trends and the next 90-day testing plan.
Bulk File Change Logs
Every change traceable. You can audit what moved, when, and why – any time you want.
Real Results From Managed Accounts
Two anonymised case studies showing how restructure plus disciplined optimisation moves the numbers that matter.
Home and Kitchen Brand UK
Brand was spending £14,000/month with a 38% ACOS. After restructuring into research and performance campaigns, we cut wasted spend on broad terms and shifted budget to converting long-tail keywords. Within 90 days, ACOS dropped to 22% and total ad sales increased by 31%.
Health Supplements US Marketplace
Account had 47 campaigns with overlapping keywords and no negative structure. Three keywords were eating 60% of the budget at a 90% ACOS. We paused, restructured, and rebuilt around top converting search terms. TACOS moved from 28% to 14% in four months. Organic ranking improved on five core terms.
You can read more outcomes on our client testimonials page.
Specialist Amazon PPC Manager vs In-House vs Generalist Agency
Three options on the table. Each has trade-offs. Here’s the honest comparison.
In-House Marketing Team
Most in-house teams cover SEO, social, email, and Amazon at the same time. Amazon PPC needs daily attention. Search term reports go stale in a week. Bids set on Monday are wrong by Friday in competitive categories.
Generalist PPC Agency
A generalist PPC agency runs Google Ads, Meta, and Amazon together. The auction logic, placement structure, and reporting on Amazon are nothing like Google Search. Strategies that work on Google often waste budget on Amazon.
Specialist Amazon PPC Management Agency
A specialist Amazon PPC management agency works only inside Seller Central and Vendor Central. We know how Sponsored Products bids interact with organic ranking. We know how Sponsored Brand video changes Buy Box visibility. We know which categories reward aggressive top-of-search bidding and which don’t.
If Amazon is more than 30% of your revenue, a specialist is the correct choice.
How Our Amazon PPC Management Pricing Works
Two clear models, no hidden fees and no 12-month lock-ins.
Models we use
- Flat monthly fee – best for accounts spending under £15,000/month on ads
- Percentage of ad spend – best for accounts above £15,000/month, scaling fast
What pricing depends on
- Number of marketplaces (UK, EU countries, US)
- Number of active SKUs
- Current ad spend volume
- Number of ad types in use (Sponsored Products only vs full mix)
For a quote, send your monthly ad spend and SKU count via our contact page.
Common Questions About Amazon PPC Management
How long before I see results from PPC management?
Restructuring impact is visible within 14 to 21 days as wasted spend reduces. Full optimisation cycles need 60 to 90 days because Amazon’s attribution window is 7 days for Sponsored Products and bid changes need a statistically valid sample of impressions and clicks before further adjustment.
Do you take over my existing campaigns or build new ones?
We assess first. If existing campaigns have historical conversion data on profitable terms, we keep and restructure them. If campaigns are built on broad match with no negatives and high ACOS, we archive them and build clean structures. The audit determines this.
Can one Amazon PPC manager handle multiple marketplaces?
Yes, when the catalogue and targeting strategy is shared. UK and DE often run on parallel structures with localised keywords. US is usually treated separately because the search behaviour, competition, and category share are different. We confirm this in the audit.
What is the difference between PPC management and PPC advertising services?
Our Amazon PPC advertising services cover strategy, campaign launch, and creative direction. PPC management is the ongoing operational layer – the daily and weekly bid, keyword, and budget work that keeps campaigns profitable after launch.
Will my organic ranking improve if PPC is managed properly?
It can. Sponsored Products clicks and conversions feed Amazon’s organic ranking algorithm. Correctly structured PPC drives sales velocity on target keywords, which lifts organic rank for those same keywords. Poorly structured PPC drives sales on irrelevant terms, which doesn’t help organic and wastes budget.
Do you guarantee a specific ACOS?
No. Any agency guaranteeing a fixed ACOS is either lying or cherry-picking accounts. ACOS depends on price, conversion rate, review count, category competition, and seasonality. We commit to a target range based on your margin, then work toward it.
Get a Free Amazon PPC Account Audit
Send us your Seller Central access and one of our Amazon PPC managers will run a full audit of your last 90 days of campaign data. You’ll get a written report showing wasted spend, missed keywords, and structural issues – whether you hire us or not.
If our Amazon PPC management services are the right fit, we’ll outline scope and pricing on a follow-up call. If they’re not, we’ll tell you that too.
Learn more about our wider Amazon advertising services or read about our agency.
Small print: results vary by account, category and starting state. Past performance is not a guarantee of future outcomes.